ModSquad Extra Life
branding, digital campaign, merch
Every year, ModSquad participates in Extra Life, a 24 hour gaming and fundraising marathon for Children's Miracle Network Hospitals.
To create the branding for Team ModSquad, we used assets from Extra Life’s branding combined with ModSquad’s logo. Each year the design team changes up the branding for Team ModSquad to create new excitement and increase engagement and participation. For 2024, the theme was inspired by neon lights and gaming. The neon was very successful and translated well across digital and print assets. The success of the fundraiser campaign helped ModSquad reach it’s $100,000 donation goal.
 Project assets included: 
• Merch design    • Twitch graphics   • Social Media assets
• Donation challenge gifs   • Blog graphics  • Landing page assets 
• Logo design  • Website banners  •Logo and branding •Promotional Video 
Participants representing Team ModSquad for Extra Life 2024
Credits
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Kayla Meadows, Elinor Diamond
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Kayla Meadows, Elinor Diamond
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ModSquad
 

